Sol de Janeiro

Sol de Janeiro Brazilian Joia Strengthening & Smoothing Shampoo

Sol de Janeiro Brazilian Joia Strengthening & Smoothing Shampoo cleanses, fortifies, and tames frizz for glossy, resilient hair.

£ 29.00£ 38.00 Save 24%

Sol de Janeiro Brazilian Joia Strengthening & Smoothing Shampoo cleanses, fortifies, and tames frizz for glossy, resilient hair.

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How to use

- Wet hair thoroughly with warm water. - Apply a quarter-size amount to scalp; massage to lather, working through lengths. - Rinse well; repeat if needed for extra buildup. - Follow with conditioner or mask, focusing on mid-lengths to ends. - Style as usual; use 2–5 times weekly depending on hair needs.

Key ingredients

- Patented SOL Seal Technology (plant‑based keratin micro‑capsules): Helps bond split ends and strengthen the hair fiber. - Brazil nut selenium complex: Supports hair resilience and helps reduce brittleness. - Coconut oil: Provides lightweight slip and helps prevent moisture loss during cleansing. - Cupuaçu butter: Seals in hydration to improve elasticity and shine. - Buriti fruit oil: Rich in beta‑carotene to protect from environmental stressors.

Key benefits

- Gently lifts buildup while preserving color vibrancy and scalp comfort. - Reinforces weak strands to reduce breakage and split ends. - Smooths cuticle for touchable shine and long‑lasting frizz control. - Enhances softness and movement without weighing hair down. - Leaves a signature beachy-sweet scent that lingers between washes.