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The Ordinary

The Ordinary Natural Moisturizing Factors + HA 30ml

30ml
โ˜…โ˜…โ˜…โ˜…โ˜…1485 Reviews

The Ordinary Natural Moisturizing Factors + HA delivers lasting surface hydration and a healthy-looking barrier.

โ‚ฌ 11.00โ‚ฌ 20.00 Save 45%

The Ordinary Natural Moisturizing Factors + HA delivers lasting surface hydration and a healthy-looking barrier.

100% Authentic ยท Free shipping over โ‚ฌ 80.00

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  • Sealed original packaging โ€” batch code visible
  • Verify your batch number with The Ordinary
  • 2ร— money-back guarantee if not authentic
How to use
- Cleanse and apply water-based serums. - Smooth a small amount over face and neck, morning and night. - Follow with SPF in the daytime. - Pair with richer cream or oil if extra moisture is needed.
Key ingredients
- Natural Moisturizing Factors (amino acids, PCA, urea): Mimic skinโ€™s own humectants to maintain hydration - Hyaluronic Acid: Draws water to the skinโ€™s surface for plump, refreshed appearance - Triglycerides: Provide lightweight emollience to prevent moisture loss - Ceramide Precursors: Help fortify the skinโ€™s barrier against environmental stress - Allantoin: Soothes and promotes a comfortable, calm complexion
Key benefits
- Replenishes skinโ€™s own moisture-binding components for comfortable, balanced feel - Supports a resilient moisture barrier to reduce tightness and flaking - Instantly improves the look of dryness without heaviness or residue - Layers seamlessly under SPF and makeup; ideal for daily routines
Transparent pricing

Why are we 45% cheaper than others?

We're not a typical retailer โ€” we're a parallel importer.

  • We buy directly from authorized The Ordinary distributors in bulk
  • We skip the middleman markup that retail stores add
  • Same authentic products, same batch codes, same manufacturer warranty โ€” just without the retail premium
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  • ๐Ÿ“ฆ Ships from our Ireland warehouse via FedEx/UPS
  • ๐Ÿšš 2โ€“3 day express delivery
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Reviews (1485)

Love love โ˜…โ˜…โ˜…โ˜…โ˜…
Brooke

Totally obsessed with this moisturizer ๐ŸŒฟโœจ Itโ€™s so lightweight but packs in the hydration my skin needs every day. My face feels soft, smooth, and glowing without any heavy or greasy feeling. Honestly, itโ€™s become my new everyday must-have. Gifted by @theordinary ๐Ÿ’› โ€” my skin is officially living its best life!

Moisture & hydration โ˜…โ˜…โ˜…โ˜…โ˜…
Reeceโœ“ Verified

I was gifted this 1 week ago and a couple days ago and have been using it it since then

Plumps your skin! โ˜…โ˜…โ˜…โ˜…โ˜…
Asht2434

Gifted by theordinary. This moisturizer is so thick and creamy! I love the feeling of it on my skin at night. It feels like a giant blanket to tuck in all of my skincare. I noticed a boost in hydration and my skin feels so plump since Iโ€™ve been using this!

Lightweight and incredibly moisturizing. โ˜…โ˜…โ˜…โ˜…โ˜…
Cloverlane1111โœ“ Verified

I got The Ordinary Natural Moisturizing Factors + HA gifted by The Ordinary, and honestly, Iโ€™ve been pleasantly surprised. Itโ€™s super lightweight, sinks right in, and gives my skin that healthy, hydrated feel without any greasiness. My skin can get a little finicky with moisturizers, but this one feels balanced โ€” not too heavy, not too light. I love that itโ€™s fragrance-free and has all the essentials like amino acids and ceramides to help keep my skin barrier happy. For something so affordable, it really holds its own.

Great product โ˜…โ˜…โ˜…โ˜…โ˜…
Ladanโœ“ Verified

Complimentary from theordinary. Iโ€™ve been using The Ordinary Natural Moisturizing Factors + HA daily, and it keeps my skin feeling soft and hydrated without being greasy. It absorbs quickly and works great under makeup a simple but really effective moisturizer!

Light and fresh โ˜…โ˜…โ˜…โ˜…โ˜…
Mikhassler

Gifted by theordinary This moisturizer is super light and absorbs into the skin well. This soothes my skin after cleansing and leaves it feeling bright and fresh! I will be adding this to my daily routine.

Great moisturizer โ˜…โ˜…โ˜…โ˜…โ˜…
taniโœ“ Verified

Love this moisturizer so much I was on the hunt for the perfect moisturizer and I love it! Absorbs perfect & can be used in the morning or at night. It even feels perfect under my makeup and leaves a flawless finish. Gifted by theordinary

Basic hydration โ˜…โ˜…โ˜…โ˜…โ˜…
Pitagabyโœ“ Verified

If I had to sum it up in two sentences: itโ€™s a great basic hydration option for most skin types, especially for those looking for something affordable, uncomplicated, and that simply gets the job done keeping the skin moisturized. However, itโ€™s not necessarily the best choice for very dry skin, a compromised skin barrier, or anyone who prefers a richer, balm-like texture โ€” in those cases, itโ€™s better to complement it with something more emollient or try the PhytoCeramides version from the same brand. This product was gifted to me in exchange for my honest review.

New gem โ˜…โ˜…โ˜…โ˜…โ˜…
Nikkiobree

I received this as a gift complimentary from theordinary , and thankful I did. First time trying the brand and loved the product. The consistency was giving rich and hydrating. A little goes a long way, and have been trying for a couple days now and noticed some changes already

Incredible balie โ˜…โ˜…โ˜…โ˜…โ˜…
Amy Jโœ“ Verified

This moisturizer is so good- which Iโ€™m not surprised because everything that The Ordinary makes is wonderful! Great ingredients for a fantastic price! Left my skin smooth glowing and nourished- will purchase again. I was gifted by thrordinary

BEST MOISTURIZER โ˜…โ˜…โ˜…โ˜…โ˜…
Brittโœ“ Verified

I received this complimentary from theordinary and I am so grateful that I did because I am in love with this moisturizer! This moisturizer works wonders on my super dry skin - but never makes me look greasy which is pretty hard to find! It is packed with skin loving ingredients, is super lightweight on the skin and looks beautiful under makeup! I am completely OBSESSED!

My favourite moisturiser โ˜…โ˜…โ˜…โ˜…โ˜…
JessJadeโœ“ Verified

Love this product. It has reduced the appearance of aging in my face and leaves it feeling super soft. Never greasy. I suffered bad with acne in my younger years and this doesn't trigger any breakouts

Love this moisturizer โ˜…โ˜…โ˜…โ˜…โ˜…
ashโœ“ Verified

This works great for me, it's my staple moisturizer. I hope they never change it!

Love it! โ˜…โ˜…โ˜…โ˜…โ˜…
Mo131618โœ“ Verified

I was gifted by The Ordinary with this amazing facial lotion! The Natural Moisturizing Factors + HA is incredible and left my skin very hydrated! I could see and feel my skin getting more soft and silky and smooth! I found the texture of the lotion to be a very fluffy and light creamy texture that a little went a long way, and it absorbed into the skin well! There was no scent or bad feeling on the skin after. This is even safe for those with sensitive skin!

Great moisturizer โ˜…โ˜…โ˜…โ˜…โ˜…
Dd

Love the moisturizer. Have been using it for the past 4 years

My skin feels great! โ˜…โ˜…โ˜…โ˜…โ˜…
Xsolngngoodniteโœ“ Verified

*I received this complimentary from theordinary for my honest review. My opinions are my own* I have combination skin. So I'll have oily and dry patches come and go. It makes it hard to find a balanced moisturizer. But so far, I'm loving this! A little goes a long way and I'm very surprised. I don't apply much and my skin feels soft and smooth. I am almost 35 and I'm coming to terms that my skin is changing. But having this in my regimen doesn't make it seem all that bad. It makes my skin look and feel amazing. It's very breathable as well and my face doesn't feel sticky or cakey as it does with others. I absolutely love this moisturizer and my skin does too. Highly recommend!

Iโ€™m impressed โ˜…โ˜…โ˜…โ˜…โ˜…
Ktpโœ“ Verified

My first time using this and itโ€™s so different to any moisturisers I have used , Iโ€™m a girl in her 50โ€™s and I would recommend this to anyone of my age.

Soft skin โ˜…โ˜…โ˜…โ˜…โ˜†
Cloโœ“ Verified

Really like this moisturiser, combined with the serum and organ oil my skin feels really soft. Great to buy a small size to try it and will be a good travel size too

Lightweight โ˜…โ˜…โ˜…โ˜…โ˜…
The.missus.smithy

This Moisturiser is my favorite ever, from any brand, honestly EVER!!! It is a lovely clear, absorbent gel, lightweight and refreshing for my oily combination skin. 100% recommended. My skin is quite sensitive, and I have been struggling with nodular-cystic acne for years, nothing has helped until now.

my longtime go-to, but one weird issue? โ˜…โ˜…โ˜…โ˜…โ˜†
Customerโœ“ Verified

I've been using this moisturizer religiously for years, i love the way my skin feels and looks after it fully sinks in! But I do have this really weird issue with it and i haven't heard anyone else have this issue with any moisturizer for that matter so i have to ask, does anyone else's face sweat PROFUSELY for about 3-4 minutes after it's applied??? I have pretty dry skin (thanks to an 8-month long stint with a very high dose of accutane a few years ago) so i know it's not oil. for whatever reason, literally mere seconds after i rub the moisturizer into my skin, my face breaks into a severe sweat. literal beads of sweat pop up on every inch of my face for the following few minutes, and then it subsides, and my skin looks and feels great. it's kind of just something i deal with because i really do love what this product does for my skin, but it's just so odd.

senza lode nรจ infamia โ˜…โ˜…โ˜…โ˜†โ˜†
Anninaโœ“ Verified

Il prodotto usato cosรฌ com'รจ non ha il minimo effetto su di me. Usato in combinazione con gli oli (ho provato quello di semi di bardana) ne aiuta l'applicazione.

I would buy this again โ˜…โ˜…โ˜…โ˜…โ˜…
Sher Yeahโœ“ Verified

My face is very dry during winter months. This cream makes my face feel smooth, but not greasy, which is key for me. I Work it into my face add more and repeat because my face just soaks it in. I would buy this again.

A product for the ages โ˜…โ˜…โ˜…โ˜…โ˜…
TriciamD

This moisturizer is super effective. I use it day and night, it feels rich and soothing to my sensitive skin. Works OK under makeup, too.

Perfect daily moisturizer โ˜…โ˜…โ˜…โ˜…โ˜…
MMโœ“ Verified

Creamy smooth and long lasting. A little goes a long way! A pea size amount easily covers my neck and face. I use this as my only moisturizer after putting in actives. Itโ€™s not too light but also not heavy. I donโ€™t feel my skin dry out later in the day.

Fantastic as a body lotion โ˜…โ˜…โ˜…โ˜…โ˜†
Lucilleโœ“ Verified

Tried it on my face and it just did not work well for me, it caused breakouts and was very hard to spread if my face wasn't wet. However, this cream works wonders for my skin everywhere else beside my face. I have very dry skin all over and dislike any creams that are sticky or have strong scent. It takes only a pea sized amount to cover my whole lower leg area and leaves my skin silky smooth and cracks free. Absolutely amazed by it, I think I'll use it as long as it exists! Never found a cream that ticks all of my boxes like this one after years of testing.

... โ˜…โ˜…โ˜…โ˜…โ˜…
SDโœ“ Verified

Love this for my skin! Can it also be used on eyelids? DECIEM Response: We're so happy to hear that you are enjoying Natural Moisturizing Factors + HA. The product is suitable for use around the eyes however, we always recommend doing a test patch as the eye area is generally one of the more sensitive areas on the face.

Glad To Have Found You (And This) โ˜…โ˜…โ˜…โ˜…โ˜…
JunoGlen

This product was brought to my attention by a therapist who suggested this might work for me. I have dry skin and largish pores, I get uneven texture etc. I wanted something to use in combination with the buffet serum and I've found my perfect combo. I burnt through the small 30 ml tubes so am pleased now to be able to buy the larger 100 ml tube which makes more sense. I cannot see myself not using this product it is that good and is a good base for foundation. When I use this it makes my skin look and feel a lot better. I only wish I'd taken a before and after pic but one of my colleagues couldn't believe my age and I put a lot of this down to my brightened complexion.

Genial en piel grasa โ˜…โ˜…โ˜…โ˜…โ˜…
Marcosโœ“ Verified

Es una crema que promueve una hidrataciรณn natural independientemente de tu tipo de piel. No tiene aceites, por lo que si tienes piel seca, tendrรกs que aรฑadir los lรญpidos que te faltan por otra vรญa, quizรกs aรฑadiendo 1 o 2 gotas de algรบn aceite de la marca, pero si tu piel es grasa, esta crema no aรฑadirรก mรกs brillo que el que ya produce tu piel. De hecho, tiene un acabado mรกs mate que la mayorรญa de cremas hidratantes. Dirรญa que es mi hidratante favorita de todas las que he probado, incluyendo gamas para piel grasa de marcas de ocosmรฉtica muy conocidas. Ninguna crema del mercado ha conseguido controlar mi piel sรบper grasa, asรญ que me quedo con esta, que es mucho mรกs barata y tiene muchos ingredientes beneficiosos. Hay que usar muy poca cantidad, con el tamaรฑo de un garbanzo da para todo el rostro. Si se usa mucha cantidad, deja una sensaciรณn como de piel encerada. La consistencia de la crema es rara, como si estuviera cortada o como si fuera un protector solar, pero el resultado es bueno.

Holy grail โ˜…โ˜…โ˜…โ˜…โ˜…
Snowie

As someone who has dehydrated oily skin I have searched long and hard for my perfect moisturiser and this is it! I am on my 6th tube. The way it works best for me is to slather my damp face with hyaluronic acid serum then before it dries, a reasonably thick layer of this moisturiser on top, mixed with a drop of reservatrol & ferulic acid. I do the same in the evening, layering it over retinol serum. To begin with my face looks caked in product but it absorbs and dries down well. I can apply spf and makeup on top after about 10 mins. I love the texture of my skin when I use this moisturiser, I canโ€™t stop touching it. My skin has never been so hydrated. Yes I still get oily, thatโ€™s just my skin type but with this regimen I no longer suffer acne and my skin looks younger than ever.

Super moisturizing without clogging skin โ˜…โ˜…โ˜…โ˜…โ˜…
Jess93โœ“ Verified

Great for bedtime, thick and quick absorption! My skin is still super hydrated when i wake up in the morning.

love โ˜…โ˜…โ˜…โ˜…โ˜…
naโœ“ Verified

Gifted by the ordinary. This moisturizer provided hydration and made my skin so soft. Ive been using it for about a week and my skin feels like it has made a change. I love the ordinary and the products have helped my skin so much.

Moisture without weight โ˜…โ˜…โ˜…โ˜…โ˜…
AmandaDโœ“ Verified

So moisturizing and clean feeling. No greasing feeling or sensory overload if it sitting in my skin.

Left my face very hydrated, even hours later. โ˜…โ˜…โ˜…โ˜…โ˜…
Daisy

I have found that the Natural Moisturizing Factors + HA face cream is a very hydrating experience. You just need to use a small amount, but it goes a long way. It went on smoothly, absorbed quickly and hours later my face still felt moisturized. This is a very affordable item that really delivers. Thank you to The Ordinary and Skeepers for the opportunity to try this product that was complimentary from theordinary in exchange for my honest review.

Great โ˜…โ˜…โ˜…โ˜…โ˜…
Tinโœ“ Verified

The Ordinary Natural Moisturizing Factors + HA is such a great find. The moisturizer, like all theordinary products, is lightweight and very hydrating. It absorbs quickly without any greasy residue, and my skin feels soft and smooth. It's new addition to my skincare product lineup, providing the perfect balance of moisture. Gifted by theordinary

Love this moisturizer! โ˜…โ˜…โ˜…โ˜…โ˜…
kristytโœ“ Verified

I absolutely love this moisturizer! The packaging is so clean and simple, and it's the perfect size for travelling. I also love the simple ingredients. This does an excellent job of keeping my skin hydrated. Love it!! This was gifted by theordinary in exchange for my honest opinion.

Lightweight Hydration โ˜…โ˜…โ˜…โ˜…โ˜†
syd94โœ“ Verified

Offered by the ordinary. This moisturizer is so hydrating for my skin. My skin is dry and I have been on the hunt for a lightweight moisturizer that hydrates but feels lightweight. This has been a game changer in my routine. I noticed a difference right away.

So moisturizing โ˜…โ˜…โ˜…โ˜…โ˜…
Naโœ“ Verified

Gifted by the ordinary. This moisturizer provided hydration and made my skin so soft. I've been using it for about a week and my skin feels like it has made a change. I love the ordinary and the products have helped my skin so much.

Not the best for dry skin โ˜…โ˜…โ˜…โ˜†โ˜†
ggd92โœ“ Verified

the price of this moisturizer is great and itโ€™s the perfect travel size. Itโ€™s good to use during the day but itโ€™s not super hydrating. If you have dry/combo skin, youโ€™ll need a different product. Gifted by the ordinary

Great for the price! โ˜…โ˜…โ˜…โ˜…โ˜†
bre21โœ“ Verified

This was gifted by the ordinary. This product is great for the price and would work best for people with not super dry skin. I have very dry skin and like this as a daytime moisturizer but it isn't hydrating enough to use at night. Overall is a good addition to my routine.

Hydrating moisturizer โ˜…โ˜…โ˜…โ˜…โ˜…
Stephโœ“ Verified

This product was gifted to me by the ordinary. I have used this product for a few days now and can say i love it. It hydrates my skin without being too much of a thick consistency and the price for it is decent as well.

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